New York SEO Benefits

If you own a business in 2024, chances are you’ve heard of search engine optimization a.k.a SEO. Although it is crucial to the success of a business, almost 47% of businesses still lack a sufficient SEO presence. Google searches are the number one way a consumer finds a service or product they are looking for, which makes having a high ranking web page the number one priority. When you search for something on Google, think about what you’re looking for subconsciously. You may want a business close to you, one that has great reviews, or a nice website. Maybe even one that is actively engaged on social media. All of these areas are essential to creating a well rounded business objective. And it all starts with SEO. 

What is SEO

Search engine optimization is the process in which a individual or business increases the quality and quantity of their website traffic by increasing the visibility of a website or a web page. SEO is essentially how functional your website content is in order to get ranked high on a web engine search.

What is New York SEO

The most effective way to optimize your businesses ranking through search engines, is to incorporate local SEO. SEO is arguably the best marketing strategy that can lead to an increase in sales and revenue. You can take SEO a step futher by adding in the city where your business is located, which is called city seo. By adding in this small detail you optimize your searchable results by eliminating half the competitive field. By limiting the results your customers see to the city that they are in, theyr’re more likely to purhase from you. Since your business is located in the city of New York, New Mexico, New York is your city SEO, and it should be used when youre branding your businesses search results.   New York SEO is used to catapult your business to the top of a Google webpage by relating your business with the local city you’re in. 

Why Should You Use New York SEO

Local businesses thrive off of the consumers within a 25 mile radius of their location, So why not cater to your main audience by ranking number one in their top search results. By specifically targeting your local audience by composing web content that contain keywords centered around New York SEO. Customers do not like to travel far for simple services and products that they can get in their town, although your business may be near a customer, they may not know of you since your search results do not specify which city you are located, which in turns leaves you ranking low on a Google search. Think of it this way, when a customer searches for a product or service, a icon to turn on their location pops up, and why is that? So they can find businesses close to them, and the businesses that take the time to optimize their city SEO tend to rank higher and get more click through rates. 

Examples of Average Keywords

As you can see when using vague and generic keywords like cheap plumber will pull up several results that do not properly guide your targeted audience to your website or social media page. Generic keywords can leave your audience frustrated and less likely to continue searching for your product or service. When you use vague keywords such as “cheap plumber” you’re leaving it up to the consumer to dig through hundreds of businesses on multiple pages.  Many customers although they may want a cheap plumber, will be put off by a company advertising themselves as such. The better alternative would be to advertise as “the best plumber in town” and let your low rates speak for themsleves, this is an example of showing your best attributes in a smart, consumer friendly way. 

New York Introduced Keywords

When you introduce New York in to your keywords it automatically raises your exposure when consumers look up any services in your area. By adding New York SEO keywords to your business website, you make it easier for consumers to find your business and act upon the find. In the example above you can see that by narrowing down the search pool by adding New York to your business searchable name , the competition becomes less congested and you get to hyper-target a specific audience with other keywords that showcase your niche. 

Brand Name keywords

Brand name related keywords are just as they sound, they’re keywords that actually use the brands name as their searchable keyword. Some popular brand names are Wal-Mart, Chili’s, and Chipotle. While these brand names are used as searchable keywords due to the businesses popularity, smaller business may not benefit from such marketing. One of the main reasons a smaller business may not benefit from using their brand name for their keyword search is due to the fact that another business either in the same town or a different state may already have that name in use. If this is the case then the two businesses will pop up during a google search but the business that is utilizing their SEO and keywords correctly will rank higher and attract all the traffic. Below is an example of three restaurants using the same brand name Wasabi sushi and steakhouse, two are located in Virginia one in Chesterfield and the other in Lynchburg, while the third restaurant is in another city, Tennessee. Three different restaurants with the same name within the same google search is definitely a result you can avoid as a business owner by utilizing New York SEO and setting yourself apart from the competition. 

Keyword Research and Tools

Now that we’ve talked about the importance of using niche specific keywords and how results can differ when they are not used, we’ll dive in to some tools that can help you research effective keywords and stay up to date with trends. 

One of the most popular tools is the Google Keyword Planner. Below are steps to help you utilize this tool :

1. Sign up or log in to your Google AdWords account and go to Google Keyword Planned on the dashboard.
2. Put in your target keywords, for example “Reliable plumber New York”.
3. Click on “Keyword” and a table will pop up that shows your keywords and other keywords related to it along with helpful data. 

By using Google AdWords you’re putting yourself ahead of the competition by analyzing which keywords are responsive and getting the results you want. Research is a critical part of ensuring that you’re not only following your analytics embedded in your website or social media platforms. But that you’re also being proactive in researching what trends are working to ensure your business stays relevant and competitive. 

Business Website Optimization 

A successful business website landing page is the equivalent of a first introduction in real life. Your landing page should give customers a glimpse inside what your business offers and what they can expect when they contact you. Your landing page should be clean, simple and the color scheme should be relate to your business style. The text should also be clear and concise. Graphics are also a integral part of a landing page, people are more likely to relate to images coupled with words rather than just words alone. 

Your Brands Story

Everyone comes from somewhere and in todays world customers want to know who they are dealing with. Having a page dedicated to telling the world who you are and how you became experts in your field is the number one way to connect to your customers. An about us page, is just that, its meant to tell your customers a story of who the person is behind the business, and how the business came to be. This is your opportunity to truly start cultivating relationships with potential customers who visit your webpage. 

Email List

Its 2024 and everyone has an email, which means email marketing has become one of, if not the best tools that can help a business reach outside their immediate area. Having an email list on your webpage that potential customers can opt in to, lets you stay connected to them on a broader scale. Through emails you can be a tap away from interested customers while they’re on the go. By having customers subscribe to your email list, you have the ability to let them in on all the inside scoop happening behind the scenes of business. Offering special deals, promos, or just tidbit advice can lead to a higher conversion rate and increased sales. 

Mobile Friendly Business Page

Having a webpage is only the first part of having a successful online presence, the second and arguably the most important part is having a mobile friendly webpage. Most customers are searching for product and services while on the go, partaking in everyday activities like going to work, working out, or picking their children up from work. This makes having a mobile friendly website pertinent to the conversion of traffic from viewing your website to committing to a call to action such as to make purchase or opt in to email subscriptions. Ensuring that your website converts to a mobile friendly form is an easy way to cater to your customers needs and busy lifestyles. Statistics have shown that Google actually ranks mobile friendly websites higher on its results page. You can us e Google’s Mobile Friendly Test tool to determine if your website is mobile friendly. Just simply type in your URL and click on “ANALYZE”.

Google My Business For New York 

Google My Business For New York Businesses
Adding your business on “Google My Business” should be at the top of your to do list. By adding your business to “Google My Business” you’re improving your Google search rankings. Google My Business places your business in the list of related business showing on a Google map of the area. This not only puts your business at the top of the google ranking but it also gives customers an image to connect to the business, and it makes it easier for customers to find your business by taking away the guess work. 

Quick Links

Google My Business also allows you to add quick links of your own URLs  that can provide specific actions related to your business. For example for a pet grooming business, Google My Business would allow you to add a URL that links to your services page, so viewers can quickly access all the services you provide and choose which one they are interested in. Another example would be if you were a restaurant, Google My Business would allow you to add a URL that lets viewers quickly access things such as your menu. 

Q and A 

The Question and Answer function of Google makes answering frequently asked questions from your customers easy and convenient. This function not only gives you the ability to connect with your customers on a personal level but it also allows you to have control over the information that your audience knows about the business. By answering questions posed by your customers you’re showing them that your business cares about their concerns and comments and that helps build trust. Take questions as a way to teach you customers about your service, don’t criticize them or patronize them for asking questions that may or may not make sense to you. 

Reviews and Ratings

One of the first things a customer looks for when looking for a new business to provide a product or service to them is at the reviews. Reviews help customers get an unbiased inside look on your business by other customers just like them. Reviews are like gold, you want to get a lot but also make sure that they are quality reviews due in fact to receiving quality customer service. Gaining more reviews will help boost your business to the top of a Google search but you also have to make sure that your customers are truly satisfied with the service or product they have received since they will express any dissatisfaction through online reviews. Making sure to keep ratings and reviews of high importance can help ensure that your business ranks high on a Google search which in turn will increase web traffic to your website where your brands story and services will increase engagement and sales. 

Social Media and Your Business

Social media is some small businesses Achilles, they see it as a daunting unknown frontier, but it doesn’t have to be. Social media can and should be your friend when it comes to supplementing your businesses marketing strategy and out reach. Facebook is a very user-friendly first base social media platform that most businesses gravitate towards. Having a Facebook business page can allow dedicated customers to rave about the awesome service they’ve received or to tag your business in a post about exceptional productivity. Word of mouth spreads faster online and Facebook helps speed the process along, allowing your business to get exposure from all over the world. Although customers will naturally flock to your Facebook page, it is also your responsibility to stay engaged by replying back to comments, liking comments and posts that your business is tagged in. Online communities thrive when they are cared for and cultivated.

Instagram is another social media site that is fast-growing due to its popularity and aesthetically  pleasing interface. While Facebook uses words to communicate to its customers, Instagram is a image based platform. Users respond positively to images and short captions that grab their attention and give them a call to action. You can use Instagram to post behind the scenes pictures of the operational side, which relates to your customers on a logical scale. Or you can post a selfie, a picture you take of yourself, that shows you crunching numbers, or preparing for a long day. These pictures build trust between you and your customers. The more raw and real your photos are the more trust you build with your customers and that in turn builds sales. Engagement here is also important, replying to comments and liking posts that you’re tagged in positively reinforces the relationship you’ve built within your online community. 

Just make sure that you have someone level headed and not easily offended running your social media pages. Social media platforms can reach thousands of people and within those thousands of people, some are fans of your business and some are not. Don’t let a bad apple ruin social media marketing for your business, play it smart and keep it light and informative. 

Conclusion

While running a business can be a hard, up hill battle, some of the work can be cut short by utilizing tools made for small businesses like you. We’ve all heard the term, work smarter not harder, and by using New York SEO you’re doing just that. With New York SEO you’re letting Google and the customers search pattern do the work for you. Getting your business seen and in the hands of the customers you want is a worth while tasks, those customers are what makes your business run. By ensurinfg your reaching every potential customer, youre ensuring the success of your business.